Market Briefing
Waterloo Region Market Briefing: July 2026
July 2026 · 7 min read
This monthly briefing is prepared by Fantome Agency on behalf of William Forbes. Figures are current as of the June 2026 reporting period, drawn from WOWA, Cornerstone Association of REALTORS (formerly WRAR), CMHC, and the Bank of Canada.
Fantome: One line. Where is the market right now?
William: Still balanced, and if anything, leaning a touch more toward buyers than last month. The average sale price across the region came in around $730,000 in June, down about 6.5% from a year ago, and months of supply edged up to 4.1 from 4.0. Days on market moved from 24 to 27. None of that is dramatic on its own, but it all points the same direction: buyers have a little more room than they did in May, not less.
Fantome: What is the number under the number this month?
William: New listings actually came down, to around 1,400 from 1,454. That is the detail people miss when they only read "more supply, softer prices" as one story. Supply is not flooding in, it is that homes are sitting slightly longer relative to a steady flow of new listings. That is a subtly different market than one where sellers are panicking to list. It still favors buyers, but it is a patient softening, not a rush for the exits.
For buyers
William: The room you have had most of this year is still here. Months of supply at 4.1 and days on market at 27 both point the same way: you are not writing offers the same week a listing hits, and you are not waiving conditions to compete. The Kitchener-Waterloo benchmark sits around $649,000, down about 6.5% year over year, and Cambridge around $676,000, down about 7.2%, both essentially flat month over month, so the sub-market picture has not shifted, just the pace.
My advice has not changed: get a true pre-approval before you start touring, not a calculator guess. A financing condition and a proper inspection are cheap in a market like this, and there is no reason to give either one up right now. If a home has been sitting a few weeks, that is useful information for you, not a red flag to walk away from. Ask why it has not sold. Sometimes it is the price. Sometimes it just has not found its buyer yet, and that buyer could be you.
For sellers
William: The good news first: new listings pulled back this month, so you are not fighting an ever-growing pile of competition. The less comfortable news is that days on market crept up to 27, which means pricing precisely to today's numbers matters more, not less. An optimistic list price does not get bid up in this kind of market, it just sits, and a listing that sits invites exactly the lowball offers you were hoping to avoid.
Detached remains the tighter segment, at roughly 3.4 months of supply and actually tightening slightly from a year ago, while townhouse and condo product sits looser near 5.4 months and loosening further year over year. If you are selling a detached home, presentation and a correct number still get it done quickly. If you are in the townhouse or condo segment, the bar on both price and presentation is simply higher right now. Either way, that is a conversation worth having with real comparables before you list, not after three weeks of silence.
For investors
William: CMHC's latest numbers put regional vacancy at 4.1%, a multi-decade high, with average rent at $1,726, up 3.3% year over year. Read that combination carefully: vacancy climbing and rents still growing at the same time tells you this is a supply story, not a demand collapse. People are still willing to pay more for a unit, there are simply more units competing for them. That is a very different numbers conversation than a market where rents are actually falling.
The Bank of Canada has held its rate at 2.25% since it last cut in late October 2025, and the next decision lands July 15. That stability has genuinely helped the cashflow math versus the 2023 to 2024 peak. If you are looking at adding a legal secondary suite, remember Ontario allows up to three units on most serviced lots, but only permitted units count on paper and in an appraisal. I still see "income" listings quietly hiding an unpermitted unit that becomes the new owner's problem. Send me a listing and I will run the real numbers with you, the honest version, including the scenario where it does not pencil.
For first-time buyers
William: This is still your window, and June's numbers did not close it. Softer prices and a rate that has not moved in the better part of a year take real pressure off the biggest purchase of your life. Use what is available to you: the FHSA lets you save up to $40,000 tax-free with no repayment required, and the Home Buyers' Plan lets you pull up to $60,000 from an RRSP. Together, a couple can bring up to $200,000 tax-advantaged toward the same home.
And keep the local advantage in mind that the generic GTA guides skip over: Waterloo Region has no municipal land transfer tax, unlike Toronto. Your all-in closing costs here are genuinely lower than a cross-border comparison suggests. Get a real, lender-backed pre-approval, know your true cash to close, and then start looking. Slow down enough to do it in that order and you make calmer, better decisions than a rushed buyer does.
Fantome: Anything out of Queen's Park or Ottawa worth flagging this month?
William: Yes, and it is a big one for anyone buying new construction. The federal piece passed back in March as part of a broader affordability bill, and Ontario's implementing regulation followed this June, together putting a meaningfully larger new-home HST rebate into force, a real expansion from the old rules that cut off much lower down the price scale: up to $130,000 back on homes priced to $1.5M, phasing down to $24,000 by $1.85M. The catch right now is that CRA has not released the updated claim forms yet, expected around mid-July, so buyers closing in the meantime still pay the HST at closing and claim the rebate back afterward rather than getting it credited on the spot. If you are buying pre-construction or a new build closing soon, budget your closing cash as if the rebate is coming later, not immediately, and I will help you track exactly when to file.
There is also a new $8.8 billion federal-provincial Development Charge Reduction Program that opened for municipal applications this June, and the City of Waterloo has already moved to apply. It rewards municipalities that cut development charges on new homes and hold the cut for several years with matching infrastructure funding. Nothing changes at closing tables today, but if Waterloo's application succeeds, it is a real lever on new-build pricing down the road, and it tells you the direction municipal policy is leaning: toward making new construction cheaper to build, not more expensive.
Fantome: Last word. What are you watching heading into next month?
William: The July 15 Bank of Canada decision, first. A hold keeps things steady, but even a small cut would likely pull some sidelined buyers back into the market. Second, whether days on market keeps drifting up. One month from 24 to 27 is a data point, not a trend yet, but two or three more months in that direction and we are genuinely into a buyer's market rather than a balanced one. And third, those CRA rebate forms. The moment they land, I expect a small wave of buyers who were waiting on clarity to move. Either way, a prepared buyer or a realistically priced seller can work confidently with this market right now, and that is worth more than people give it credit for.
Want William's read on your specific situation? Call or text 519-841-9098, or reach out here.